Funeral Services Division

CMSA has 30 plus years experience delivering results to funeral homes, cemeteries and cremation facilities.  Our decades of experience in the death care industry includes marketing for national corporations, mom& pop funeral homes and just about everything in between.

This unique knowledge of the industry means that when you hire us, there’s no learning curve.  We know what works and what doesn’t.  We know your industry.

CMSA is affordable.  We provide cost-effective marketing solutions.  So regardless of your company’s size or marketing budget we work to maximize your dollars and bring you optimum results.

Best of all, we create original campaigns, not cookie-cutter ads that you simply place your logo on. And we usually do so for less than you’ll pay one of those cookie cutter firms.  At CMSA you’ll receive completely customized creative campaigns based on your company’s brand and individual marketing goals.  We believe that’s the way good marketing should be.


“CMSA is a solid firm whose marketing advice I greatly value and use daily.  Their experience in the death care industry is impressive and their service is highly responsive. They provide original and creative ideas that are affordable and on target.Working with CMSA & Mary have been beneficial and brings tremendous benefit to my business. I look forward to our ongoing relationship.”

Keenan Knopke
President & CEO
Curlew Hills Memory Gardens


Steve Rogers, Account Services Director

Steve has had a long and highly successful career in the death care industry. For more than 30 years, he has held sales management positions with multiple firms including the Loewen Group, Neptune Society and SCI Direct. Steve’s vast experience with funeral homes, cemeteries and marketing cremation are true assets to CMSA’s death care clients.

What makes CMSA unique and how does that benefit you?

Check out this video to find out more

CMSA Advertising Funeral Services Division Services Include:

  • Developing Strategic Marketing Plans
  • Designing Integrated Advertising Campaigns
  • Increasing Cremation Market Share
  • Creating Effective Web-Sites
  • Generating 1st page of Google™ Web Presence
  • Developing Social Media Campaigns
  • Developing Brand Awareness & Name Recognition
  • Planning Public Relations Programs, including open houses, public service, seminars and press releases
  • Designing Image Building Materials including logo design, letterhead & business cards, newsletters, location signage and billboard design
  • Consulting in all aspects of Professional Profitable Preneed Programs:
  • On-site Staff Training
  • Seminars & Webinars
  • Effective Print & Media Marketing Support for Lead Procurement
  • Effective Sales Presentations